Before you brief a campaign
Know what your audience actually thinks before you put anything in front of them.
Social listening & marketing intelligence: Know what’s shifting before you’re the last to hear about it.
Yapscape reads through the noise so you know exactly what to do next.
Built for marketing agencies and in-house teams.
Now onboarding early teams
@noor.skin
Post
Negative
Postjust posted my empties, skipping the new formula fr
@dermdiaries
Post
Competitor
Postthis other fragrance free brand is all over my fyp gonna try it for sure! 👀
@mirabel.joComment
Negative
Commentthe new formula broke me out, bring back the old one please 😭
@sanaskindiary
Video
Competitor
Videotrying the fragrance free dupe everyone’s obsessed with rn 👀
Today’s readFragrance complaints on your serum are climbing with demand for fragrance free products
42% negative684 mentions
@glowwithpriya
Comment
Negative
Commentthe reformulation is def causing break outs
u/quietglow
Thread
Negative
Threadanyone else’s skin freaking out since they changed the scent?
Mei Lin
Group post
Neutral
Group postSkincare Swap SG: anyone want to trade the new formula, unused
Hannah Cole
Post
Neutral
PostSkincare brands are quietly going fragrance free this quarter
Where Yapscape listens
How it works
Listen. Spot. Act.
Why Yapscape
Why teams use Yapscape
Before a competitor’s next move
See what they’re doing, and catch the shift early enough to lead it.
Once a campaign goes live
Track campaign engagement and how sentiment lands.
What is Yapscape?
Yapscape is a social listening and marketing intelligence tool for marketing agencies and in-house teams. It keeps track of what people are saying about your brand, your competitors and your category, picks out what’s changing, and tells you what to do about it.
Who is Yapscape for?
Marketing agencies and in-house teams. In practice that’s usually founders, strategists and social media managers: the people who need to know what their audience thinks before they brief a campaign, post or reply. Read more about how it works for agencies and for in-house teams.
Which platforms does Yapscape listen to?
Instagram, TikTok, YouTube, X, Reddit, Threads, Facebook and LinkedIn. Coverage differs a little between platforms while we’re in early access. There’s more detail on Reddit listening and TikTok listening.
What does Yapscape actually give me?
Instead of another feed to scroll, you get a short read on what’s going on, along with what we’d suggest doing next. For example: “Fragrance complaints on your serum are climbing with demand for fragrance free products.”
When should I use Yapscape?
Most teams use it at three points: before briefing a campaign, when a competitor tries something new, and once a campaign is live and they want to see how people are reacting.
What data does Yapscape use?
Only publicly available posts, comments and reviews. We don’t buy private data and we never sell what we collect.
How do I get access to Yapscape?
We’re in limited early access right now. Request access and we’ll get in touch with you directly. We start with a Yapscape analysis of your own brand.
Early access
The earlier you’re in, the earlier you catch what matters.
Be one of the first teams using Yapscape.
We’re onboarding a small group of agencies and in-house teams before a wider release. Leave your name and email and we’ll be in touch.
- Your first Yapscape analysis is of your own brand
Prefer email? Get in touch at hello@getyapscape.com